2017 Influence Awards

Now that you’ve submitted your award-worthy work, secure your spot at the gala where we’ll reveal this year’s Influence Award winners.

Space is very limited so register today.




The California Capital Chapter (CCC) of the Public Relations Society of America (PRSA) is pleased to announce that you can now submit entries for the third‐annual Influence Awards. Last year, some 100 of the Sacramento region’s most influential communicators and aspiring communications students attended the Influence Awards Gala, where 26 winners were honored across 11 categories.

To ensure the utmost objectivity, each Influence Award submission will be reviewed by a separate state chapter of PRSA. Submissions will be scored on a 100‐point scale and awarded at the “Merit” level if the combined score is 80 points or higher. Submissions will be awarded at the “Influence” level if the combined score is 90 points or higher. The categories are not competitive, so many categories will have multiple winners.

In addition to the Tactic and Program submissions, you’re invited to nominate outstanding local communicators for the Distinguished Young Influencer and Influencer of the Year awards. One honoree for each category will be selected via popular vote by members of the PRSA CCC Board and Influence Award Committee.


  1. Visit our entry submission page here.
  2. Under “Register” (scroll down) select the quantity of entries you’ll be submitting in each category.
  3. By selecting “Order Now”, you’ll be prompted to pay for your selection via PayPal.
  4. Once you have registered and finalized payment, check your e-mail for a confirmation PIN and custom link.
  5. Use your custom link and PIN to save, edit, and complete your entries. Note: When you access your custom link hit the edit button (the “pencil” graphic) to finish your entry before submitting.

You may view the entry questions here: Tactics Entries, Program/Campaign Entries.



6 p.m. Monday, August 14.


For more information, please contact Awards Chair Gina Jacobs


General Eligibility
Eligible programs and tactics must have been completed – or initiated, in the case of lengthy campaigns – in 2016.

Entries completed or initiated prior to 2016 – and were not previously entered in the Influence Awards program – may be entered under our new “Second Chance” option.

General categories are not competitive, so many categories will have multiple winners.

“Second Chance” Eligibility
Eligible “Second Chance” Programs or Tactics must have been completed or initiated in 2014 or 2015.

“Second Chance” entries are judged using the same scoring criteria as the general categories; however, these categories are competitive and only the highest-scoring entries per category will be honored (two awards total, one for Programs and one for Tactics).

If no “Second Chance” entries receive 80 points or higher, no award will be distributed.


Programs / Campaigns

A program encapsulates a fully developed communication effort which included multiple tactics. Entries into program categories will be judged on the following criteria which must be addressed in your written summary:

Purpose. Provide judges with a clear statement of the problem you were trying to solve or goal you were attempting to meet. Include any detail necessary to fully understand the issue.

Research. Each entry will be judged on the quality of the original and/or secondary research. In your summary, indicate the types of research selected, the rationale for using each specific research method and what conclusions you were able to draw based on your results.

Planning. Share with the judges how you moved from research to developing a full plan. Include a description and justification of your target audiences, measurable objectives, strategies, activities/tactics and budget. Indicate who was involved in creating the plan and their specific role.

Implementation. Describe for judges how your plan was executed. In general terms, how did the activities flow? Were there any difficulties encountered? If so, how were they handled?

Evaluation. Judges will consider to what degree a program met its stated objectives and what efforts were made to identify, analyze and quantify results. Describe any formal evaluation tools or methods used to measure effectiveness of the program as a whole and results toward each stated objective.

The programs/campaigns categories are as follows:

Public Affairs
Programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.

Crisis Communication & Issues Management
Programs undertaken to deal with a crisis event or an issue with broad impact.

Special Events
A one-time program to honor, commemorate, celebrate or recognize something. The duration of this one-time program may be a single day to a full year.

Internal Communication Campaigns
Programs targeted specifically to special publics directly allied with an organization (for example, employees, members, affiliated dealers or franchisees).

Social Media Campaigns
A campaign executed online using multiple social media applications to inform a public, grow a membership base or promote a product or service. Include screenshots of key elements of your campaign with your entry.

External/Community Relations Campaigns
Programs that seek to win the support or cooperation of, or that aim to improve relations with, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity.


Specific activities or actions undertaken as part of a formal program or independently may be entered in the tactics categories. Entries will be judged on the following criteria which must be addressed in your written summary:

Purpose. Provide judges with a clear statement of the problem you were trying to solve or goal you were attempting to meet. Include who your target audience was and what measurable objectives were selected before implementing the tactic.

Implementation. Share details of how your tactic was executed. Your summary must include the timeframe of the project and a description of who was involved and their role. You should also describe any difficulties encountered and how they were handled.

Budget. Judges will evaluate if projects were completed in a cost effective manner and within allocated budgets. Describe the final project budget and note any discrepancies with the project’s initial budget.

Evaluation. Indicate in your summary whether the project met its stated objectives and detail what evaluation methods were used to determine its effectiveness. Documentation of how success was measured is encouraged.

The Tactics categories are as follows:

Media Relations
A single media relations tool used to generate media coverage for a person, product, service, topic or an organization. Submit one copy of your press release, press kit or other tool. Submit your tool as supplementary material to your entry summary.

Feature/Editorial Writing
An original article, column or essay written to entertain or educate a public about a specific person, organization or topic. Submit a copy of the final piece as supplementary material to your entry summary.

Collateral Materials/Publications
Printed materials designed to inform a target audience about an organization, product, service or issue. This category includes pamphlets, brochures, posters, signage, newsletters or magazines. Submit a PDF of the material along with your entry summary. For publications published on an ongoing basis, please submit three consecutive issues.

Annual Report
Publications that report on an organization’s annual performance. Submit a PDF of the publication along with your entry summary.

An audio or video project targeted toward an internal or external audience. Your final product should be posted online and a link included in your entry summary.

An interactive communications piece including websites, individual social media posts, e-newsletters, intranets, etc. If web-based, submit an active URL as well as a set of screenshots. If not web-based, submit a PDF document with images or other appropriate supporting materials.

Individual Awards

Influencer of the Year
Recognizes a local professional with 10 or more years of experience in strategic communications. Nominations should address the candidate’s contributions to the field of public relations, as well as their service in the community at large. Judges will consider the nominee’s professional accomplishments, commitment to improving the public relations field and support of the community through pro bono work or other means.

Distinguished Young Influencer
Recognizes a professional or student under the age of 35 with 5 years or less of experience in the public relations field who has demonstrably contributed to the field and shows a bright and promising future. Nominations should address the candidate’s contributions to the field of public relations through professional interactions and pro bono work. Judges will consider what sets the individual apart from peers and evidence of their likelihood to continue to impact and influence the public relations profession and community.



If you run into any technical difficulties during the submission process, please contact President-elect, Daniel Thigpen.