2016 Influence Award Winners

PRSA California Capital Chapter Announces 2016 Influence Award Winners

FRIDAY, OCT. 7 – SACRAMENTO – The California Capital Chapter (CCC) of the Public Relations Society of America (PRSA) announced the winners of its third‐annual Influence Awards at a gala event held Thursday, Oct. 6, at the Elks Tower Ballroom in Sacramento. Nearly 100 of the region’s most influential communicators and aspiring communications students attended the event that honored 26 winners across 11 Tactic and Program categories.

“California’s Capital Region is teeming with talented communicators who deliver impactful results in a wide variety of sectors,” said PRSA CCC Chapter President Patrick Storm. “It is our honor and privilege to recognize the region’s best communicators, programs and tactics.”

To ensure the utmost objectivity, each Influence Award submission was reviewed by the Central Michigan Chapter of PRSA. Submissions were scored on a 100‐point scale and awarded at the “Merit” level, if its combined score reached 80 points or higher, and “Influence” level, if its combined score reached 90 points or higher. The categories were not competitive, so select categories have no winners while others have multiple.

In addition to the Tactic and Program submissions, PRSA CCC members were invited to nominate outstanding local communicators for the Distinguished Young Influencer and Influencer of the Year awards. One honoree for each category was selected via popular vote by the PRSA CCC Board and Influence Award Committee.

The Distinguished Young Influencer – presented to Jordyn True Anderson of the Downtown Sacramento Partnership – recognizes a professional or student under the age of 35, with a maximum of five years of experience in the public relations field, who has demonstrably contributed to the field and shows a bright and promising future.

The Influencer of the Year award – presented to Patrick Harbison of Patrick Harbison Public Relations – recognizes a local professional, with 10 or more years of experience in strategic communications, who has made outstanding contributions to the field of public relations.

Additionally, the PRSA CCC Board and Influence Award Committee presented KFBK with the inaugural Media Partner of the Year award, which recognizes a regional media outlet that has gone above and beyond to support PRSA and its membership.

PRSA CCC extends congratulations to Jordyn True Anderson, Patrick Harbison, KFBK and all of the 2016 Influence Award Tactic and Program winners, listed below.

Tactic Awards

Annual Report
 Merit Award Winner

o Submission Title – Year In Review, A New Era 
Winner – Visit California

Audiovisual Category
 Merit Award Winners

o Submission – Bad Roads Tour 2015
 Winner – The Write Stuff Communications

o Submission – CAL FIRE PSAs
 Winners – Sagent & FUEL Design Group

o Submission – California Office of Traffic Safety “Emoji Bunch” Video Spot
 Winners – Prosio Communications and the California Office of Traffic Safety

o Submission – Merlot Marketing “Our Elf is Off the Shelf” Video 
Winner – Merlot Marketing, Inc.

o Submission – “This is Our Roseville” Video 
Winner – City of Roseville

Collateral Materials/Publications

 Merit Award Winner
o Submission – CAL FIRE Permitting Options
 Winners – Sagent & FUEL Design Group

Electronic/Digital
 Merit Award Winners
o Submission – OC Communications Website Redesign 
Winner – Merlot Marketing, Inc.

o Submission – The Creamery Website Design + Production 
Winner – Merlot Marketing, Inc.

 Influence Award Winner
o Submission – Weekly Handler Email
Winner – Almond Board of California

Media Relations
 Influence Award Winners

o Submission – Dacor KTLA “Made in LA” Media Coordination 
Winner – Merlot Marketing, Inc.

o Submission – Painted Ladies PR Campaign 
Winner – Merlot Marketing, Inc.

o Submission – True Refrigeration: New York SpeedBriefingsTM 
Winner – Merlot Marketing, Inc.

o Submission – Walker Zanger: Robert A.M. Stern Collection PR Campaign 
Winner – Merlot Marketing, Inc.

Second Chance
 Merit Award Winner

o Submission – Dacor “Dacor Chef” Consumer Advertising Campaign 
Winner – Merlot Marketing, Inc.

Program Awards

Crisis Communications & Issues Management
Merit Award Winner

o Submission – CAL FIRE “Prepare for Bark Beetle” Campaign 
Winners – Sagent & FUEL Design Group

External/Community Relations Campaigns 
Merit Award Winners

o Submission – Amtrak San Joaquins Re‐Brand 
Winner – Sagent

o Submission – “Pedestrians Don’t Have Armor” Pedestrian Safety Campaign
 Winners – Prosio Communications and the California Office of Traffic Safety

 Influence Award Winners
o Submission – PSAT Campaign for Equitable Access
Winner – San Juan Unified School District

o Submission – Cultivate California Program
Winner – Edelman

Internal Communication Campaigns 
Influence Award Winner

o Submission – System of Professional Growth Development and Launch 
Winner – San Juan Unified School District

Social Media Campaigns 
Merit Award Winner

o Submission – The Truth About Charters Campaign
 Winner – California Charter Schools Association

 Influence Awards Winner
o Submission – California Dream Eater
Winner – Visit California

Special Events
 Merit Award Winners

o Submission – Northern CA McDonald’s Golden Arches Run 
Winner – McDonald’s

o Submission – Stigma Free 2016
 Winners – Sacramento County & Edelman

o Submission – Roseville’s Big Truck Summer 2015 
Winner – City of Roseville

About PRSA CCC

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi‐billion dollar global public relations profession. It also advocates for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

Locally, the California Capital Chapter draws members from a wide area of northern and eastern California, including the communities of Sacramento, Placerville, Roseville, Napa, Fairfield, Stockton, Lake Tahoe, Chico, Yuba City, Redding, and other nearby areas. The chapter is led by an 11‐member Board of Directors – in addition to two assembly delegates – who are willing and able to help new members thrive in their careers, become more active in their industry and network with other like‐ minded professionals. More at PRSASacramento.org.

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